Yarrly is an android app that allows anyone to create two panel images and add text in the style of a meme maker. Yes it’s another photo manipulator, similar to Instagram, MemeGenerator and the new Imgur MemeGen but also so much more.
The app is parasitic, meaning it lives alongside your other social networks. Once you make a yarrly, the link can then be shared out and anyone who opens the link in the app can remix the original two panel image, swapping in their own text or photos. The remix is then posted to a chain, anonymously, and the original poster is notified of the new remix.
Depending on who the original yarrly is shared with, depends on who has access to remix it. If the yarrly is shared with 1 friend on SMS then the original poster knows any remixes coming back are from their friend. However, if the yarrly link is posted openly on Twitter, Reddit or any publicly accessible place then anyone can remix the image, prompting a massive image conversation, not unlike the postings of image messageboards like Reddit or 4Chan
This app aims to advance on the instant, mobile image riffing we’ve seen with Snapchat by taking away the creative limitations of identity disclosure and impermanence. Recent reports say 150 million ‘snaps’ on Snapchat are sent daily around the globe so the market opportunity is huge.
Yarrly cofounder Holly Clarke says “image based conversations are a universally uniting medium. Expression and creativity are fundamentally limited by ego and ownership. With Yarrly we wanted something where people could riff, play and produce without the shackles of identity to ensure that the content is put first.”
The app launches today for android first. Cofounder Dave Ganly says “going android first was a bold strategy for us but we hope that as the number of app downloads are about to overtake iOS, and as the quality of new and experimental apps for android is fairly mediocre, that we’ve hit upon a sweet spot.”
Download Yarrly here; https://play.google.com/store/apps/details?id=com.daveganly.yarrly
Yarrly was created by Dave Ganly and Holly Clarke, two indie app makers from London. They created Yarrly in their spare time because of their passion for image tomfoolery, anonymity and maker culture. Dave programmed the whole thing as an experiment in app making, and Holly coined the original idea and made the designs. The app UI is pirate themed and the name is a play on the internet phrase ORLY YA RLY, a popular image conversation.
You can contact Dave and Holly at firstname.lastname@example.org